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Spun out from Apple in 1990 to create the ‘next big thing’, a secretive Silicon Valley start-up called General Magic shipped the first handheld personal communicator in 1994.

From smartphones to social media, e-commerce to the emoticon, the ideas that dominate the tech industry and our day to day lives were born at General Magic, created by the engineers (or “Magicians”) who worked there. General Magic has been called 'the most influential Silicon Valley company no one has ever heard of'
- Forbes.

Combining rare archival footage with contemporary stories of the Magicians today and featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android, and eBay. 'General Magic'  is the untold tale of how a great vision, grave betrayal and an epic failure changed the world. 

'General Magic'  is a Showtime, National Geographic and Canal+ release and the winner of Seven Best Documentary Awards. General Magic became the #1 best selling documentary on iTunes a year after it was released.

Working with the Emmy nominated Sarah Kerruish, I directed and produced the film, wrote it, shot it and edited parts of the film alongside the limitless talents, passions and expertise of the documentary's editors - Anna Meller, Toby Warren and Claire Ferguson.  

Today, General Magic is taught as a case study at Harvard Business School and with companies, universities and business schools around the world. To find out more about this General Magic masterclass program, please click this link

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